Pedestrian crossing unsafe

I have reported this previously, but the pedestrian crossing over the A4074 near Knowle Close is an accident waiting to happen. On repeated occasions, I wait at this crossing and numerous vehicles fail to stop.

This evening, it was dark and so my dog had a bright red illuminated collar on and I held a head torch in my hand. I waited instead of stepping onto the crossing, even though the traffic was a fair way from me. 5 vehicles went over the crossing, failing to stop. A cyclist stopped and congratulated me for waiting as he could clearly see that I had time to step out but also knew how dangerous the crossing is. There is clearly a problem with visibility and so I wonder if a crossing with lights would be safer. This is a busy crossing near a park and primary school. It feels like it is only a matter of time before a pedestrian gets hit.